When listening to Sarah Meaney’s presentation, I found out that she had a lot of great public relations information to offer. She spoke a lot about how get your company out there and how to properly use social media to do that. The main focus of her presentation was how to format your online writing to effectively reach your audience.
One of the points that she stressed was to be concise in your writing, and to get to the point FAST. It amazed me to see how what areas people look at on a website, and how much time they actually spent looking at it. This time is very minimal so some tips she gave us were:
• Write in inverted pyramid style, in which the main idea and most important information come first, and the details follow.
• Highlight the keywords
• Use digits rather than spelling out the numbers
• And, Use bulleted lists :)
Another important thing to think about, not only when writing online, but for all writing in general, is to clearly define your audience. With a specific audience in mind, it is easier to keep them interested because you can use specific language to target them. When writing for your audience, keep in mind tone, format, voice, flow, content, and length.
Finally, looking over Sarah’s website for Comet Branding, I really enjoyed it. It has a fun layout, and has many tabs relative to the objective. However I think working links to all of their clients sites would be a great addition!
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Writing in the inverted pyramid style is a great way to write when writing things online. It gives the reader the top information right away and highlights the key points. This is effective online because there is a good chance that people won't read it all so if you can get your main points out right away they might be intrigued to read more.
ReplyDeleteI found it very interesting that the majority of people skim through articles online more than actual newspapers. I definitely am part of majority who skims and it actually makes a lot of sense to think that other people skim too. I agree that the inverted pyramid helps get the most important information out right away to keep the reader's attention.
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