When Environmentalists attack!

The Nestle candy company has recently been receiving some heat from a global environmentalist group known as Greenpeace. While it is the organizations directive to stand up for environmental issues around the world, Greenpeace is taking their objective to the next level staging a full out attack on Nestle. The organization has created several parody videos criticizing Nestle for its use of palm oil in their Kit Kat candy bar product. They have also taken over the wall of Nestle’s Facebook fanpage, posting this outrageous statements concerning Nestle’s use of the palm oil and how this act is leading not only to the destruction of Indonesian rainforest, but to the endangerment of the orangutans. However, it’s not the use of the oil that is enraging Greenpeace, it’s the source of its purchase. It seems no matter where else Nestle goes to purchase this product; they can’t hide from the heat of Greenpeace.


While enduring Greenpeace’s attacks, Nestle has made an attempt to recover. However, the attempts have so far been unsuccessful and only further provoke Greenpeace to produce more video parodies and attacks. Any recovery has also been prohibited by some of Nestle’s responses to unwanted comments that come off in a tone that is, “at times sarcastic or antagonistic,” as quoted in an article on the BNET website.

Personally I don’t think that this is a proper use of the Facebook fanpage application. The objective of Facebook fanpages is to support the pages namesake. Therefore, I believe that the Nestle Company has every right to be upset about the negative comments that are littering their wall. If Greenpeace wanted to properly voice their outrage on Nestle’s actions they should create their own properly titled page where all people with similar views could come together. However, with the lightening speed of social media and the internet, good and BAD PR spreads like wildfire.