Harry Potter Tweets

Twitter is a social media giant, which goes without saying. It allows users to create simple status updates of 140 characters consisting of anything from a simple statement to a link to an interesting video or quote. It has become very popular since its conception in 2006, and is used by not only your average joe, but now by celebrities, businesses, campaigns, and has even been influential in recent elections. Because of the great influence that twitter has had, Warner Brothers chose to use it as one of the major promoters for its latest Harry Potter movie Harry Potter and the Half Blood Prince.

In their twitter campaign they created an application page called “Harry Potter Tweets” that allows you to send magic spells to other twitter users. The Harry Potter Tweets website allows you to send four different spells to any twitter user you are following. The first spell is named Amortentia, a type of love potion that casts a heart shaped animation on the receivers Twitter page once it is opened. The second spell is the Unbreakable Vow, which casts an animation resembling a binding light which symbolizes an unbreakable promise to the Twitter user you send it too. Another available spell is the Peruvian Instant Darkness Powder. This spells animation clouds up the receiver Twitter homepage with “instant darkness. The final available spell is the Oppugno spell which casts an animation of birds who appear to fly at you from the screen and then burst into an explosion of feathers. All of these available spells are spells that were used in the latest Harry Potter movie, Harry Potter and the Half Blood Prince. All in all the campaign was very successful.