With the biggest sporting event in America looming over our head there is one question on everyone’s mind, “What will be the funniest Super Bowl commercial!?” The super bowl has attracted sports fans everywhere since its conception, but in recent years, has attracted a new crowd with its humorous commercials. In an effort to come out on top this year, Budweiser has launch a campaign where viewers can vote for their favorite ad to choose which one airs during the big game via the social media monster know as Facebook. According to the Advertising Age website, Budweiser is the year’s biggest advertiser with a total of 5 minutes of total air time.
How exactly do they plan on this total Facebook takeover? The advertisement to vote will first show up in your news stream, tempting you with the chance to vote for your favorite commercial. But to do so you must first become a fan of the Budweiser Facebook page as well. Once you have voted, you have the option of posting your pick on your wall. This allows all of your friends to see your pick and may lure them in to do the same. Also, now that you are a fan of Budweiser they can send you constant updates on things such as new ads and promotions.
Personally I think using social media as a vehicle of advertising is a great idea. It allows one person to see an item and gives them the possibility to share it with all of their friends. It can be updated frequently and available to millions of people. Now those of you who are the biggest fans of Budweiser, don’t worry. There are many other companies using social media such as Doritos, Pepsi, and Coca-Cola.
“It’s official: Super Bowl ads are getting more buzz that ever before — and the game has yet to begin — and it’s all because of the power of the web and social media.”
check out the article, http://mashable.com/2010/02/02/budweiser-facebook-super-bowl/
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I think you are absolutely right. Social Media has taken a huge leap and does nothing but help advertisers and campaigning and anything for that matter! its merely impressive, it truly is and I am very curious to see how Budweiser's plays out :) here is one of my favorites from the super bowl :) the article is really neat as well
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Hey Sam! I personally have always loved the Budweiser commercials, especially the frogs. :) I think it's great how advertisers have been taking advantage of social media as that's what people seem to be spending most of their time on. It's a great way to reach out to the consumer and make them feel as though they're a part of something by having them interact with the product. By Budweiser making it mandatory to become a fan of their page in order to vote, people are more likely to check out the page since they're now a part of it. Interesting article!
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